Station 2: Steve Jobs est mort – by Cedric Loth

WHERE: The corner of Rue Sherbrooke & Avenue McGill College

A McGill student, perched on a bench, looks at his laptop in shock.  The student is so engrossed in what he’s reading that he doesn’t notice a squirrel taking off with the part of his burger. Originally, on his screen is a picture of Steve Jobs, the founder of Apple, accompanied by the words STEVE JOBS EST MORT.  In English: “Steve Jobs is dead.”  Although there are no such images on the screen anymore, the statue is a memorial for Steve Jobs, in addition to a playful dig at what the artist perceives as unhealthy, tech-obsessed college students.

Station 3: Cafe Humble Lion

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WHERE: Across McGill campus on Sherbrooke

Often featured in blogs as being an aesthetic cafe, conducive to studying, on McGill’s campus.

The Glamour of Italian Fashion since 1945 – by Sonnet Stanfill

WHERE: in Humble Lion book collection

An exhibition catalog that showcases the fashions that turned ‘Made in Italy’ into an internationally recognized mark of style. It brings together fashion photography, archival material, and previously unseen objects from private collections to explore Italian style from the post-war couture to the success of its brands today. Here, we introduce the idea of fashion as art.

Station 5: Escada

WHERE: on the corner of Drummond and Sherbrooke

A high-end German luxury brand with one of its boutiques downtown. This store is chosen as part of our hunt, alongside the Glamour magazine, to bring up the idea of fashion as art. The mannequins have hearts as the heads, which shows up in one of our clues.

Station 6: Eric Klinkhoff Gallery

WHERE: on the corner of Drummond and Sherbrooke

There are 2 Klinkhoff galleries (owned by brothers Eric and Alan) in downtown Montreal and we visit the one owned by Eric. Eric has 45 years of experience in the art business, as it runs in the family. This gallery was once owned by his father, Walter Klinkhoff, and has been in the same building for over 50 years. It holds both contemporary and historical Canadian art. At this stop, we hope that the hunters will complete the task, and also observe the art displayed while they are there.

Station 7: Abe & Mary’s

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WHERE: on Montagne and Sherbrooke

Abe & Mary’s is both a trendy cafe and boutique which also happens to display art in its decorations. The cafe and boutique strives to recreate an environment similar to LA and Paris. Here, we hope that the hunters will locate the Mickey and Minnie art piece, as well as observe the other cultural jamming and remixed artworks.

Station 8: Leonard Cohen mural

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WHERE: on Crescent street, viewable from Sherbrooke

Created in November 2017 for the first anniversary of Cohen’s death. Leonard Cohen was a famous singer-songwriter, poet, and novelist from Montreal. The mural was created by a group of artists with the MU collective, a non-profit. The mural took two artists, El Mac and Gene Pendon, 13 assistant artists, 240 cans of paint and thousands of hours of work. The 22-story portrait measures 1100 sq. ft. Another Cohen-inspired mural was inaugurated in the Plateau as part of the city’s mural festival a few months before this.

Station 8A: Mandy’s

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WHERE: Crescent Street

Montreal’s first create-your-own-salad company, now a gourmet salad cafe. Mandy’s emphasizes a focus on its brand marketing and uses social media to achieve this. This stop allows hunters to participate in Mandy’s Instagram challenge.

Station 8B: Claudia cow sculpture

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WHERE: in Musee des Beaux Art’s sculpture garden on Av du Musee

A bronze cow statue made in 2003 by Joe Fafard of Saskatchewan. Coming out of the folksy ceramics movement that flourished in the Canadian and American West in the early 1970s, his art evolved to embrace noble sculptural techniques like bronze casting and the chasing of steel, as well as more classical subjects, such as figures of artists and animals. His bronze sculptures of colts, calves, cows, horses, and bulls have earned him recognition amongst the public and institutions alike. His sculptures can be found throughout Canada, and his cows have become one of his trademarks.

Station 9: Galerie de Bellefeuille

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WHERE: on Sherbrooke and Redpath St

A contemporary art gallery with 3 locations in Montreal and one in Toronto. For the past 37 years, Galerie de Bellefeuille offers works in all areas of fine Canadian and international art from painting and prints, to photography and sculpture. In particular, we want the hunters to recreate the pieces done by Paul Rousso (on right). In his work, he deals with elements from pop culture, such as candy wrappers, newspaper pages and, more recently, dollar bills — which he believes are becoming obsolete, thus why they are crinkled up. We also hope they see the Buddhas created by Metis Atash (on left), as they are perfect examples of culture jamming, fusing religious figures with fashion moguls such as Alexander McQueen and other artistic icons such as Andy Warhol and Jean-Michel Basquiat.